The true cost of the vig Illustrative betting-margin comparison across 18 sportsbooks, captured July 2026. Lower is better value.
Illustrative bookmaker margin comparison
Horizontal bar chart. Each bar is a bookmaker; bar length is the illustrative
betting margin as a percentage, captured July 2026. Lower is better value.
The lowest is Pinnacle at 2.6 percent, the highest
is Bwin at 7.4 percent.
Average margin built into the odds (%) 0% 2% 4% 6% 8% Pinnacle: 2.6% margin, grade A Pinnacle 2.6% Betfair: 3.9% margin, grade B Betfair 3.9% bet365: 4.1% margin, grade B bet365 4.1% DraftKings: 4.3% margin, grade B DraftKings 4.3% Betsson: 4.5% margin, grade B Betsson 4.5% FanDuel: 4.6% margin, grade B FanDuel 4.6% Betway: 4.8% margin, grade B Betway 4.8% BetMGM: 4.9% margin, grade B BetMGM 4.9% Sky Bet: 5.0% margin, grade B Sky Bet 5.0% William Hill: 5.2% margin, grade C William Hill 5.2% Unibet: 5.4% margin, grade C Unibet 5.4% Paddy Power: 5.5% margin, grade C Paddy Power 5.5% 888sport: 5.6% margin, grade C 888sport 5.6% Coral: 5.8% margin, grade C Coral 5.8% Ladbrokes: 5.9% margin, grade C Ladbrokes 5.9% Betfred: 6.1% margin, grade C Betfred 6.1% Caesars: 6.4% margin, grade C Caesars 6.4% Bwin: 7.4% margin, grade D Bwin 7.4%
Illustrative snapshot of public odds, captured July 2026. Bars are coloured by
value grade (green A, blue B, amber C, red D). Representative editorial figures, not a live feed.
Source: Sports Betting Websites - The True Cost of the Vig